Mountains are inherently dangerous, and they change day to day and sometimes hour to hour. MountainLife is more conservative than most. Please do not book us hoping exclusively for a day in Hakuba's big steep terrain. We play it extra safe, some might say boring. And that is ok with us.
Zero Hyperbole Marketing
Hype and fluff in marketing is designed to manipulate your emotions, so too are unbalanced representations of reality: only focusing on the glowing positives and neglecting to mention or consider anything not so wonderful.
In the mountains you do not last long if emotions dominate your risk decision making. This fundamental truth is taught in introductory and advanced avalanche courses.
If emotions lead to bad mountain decisions, then they must also lead to poor consumer decisions. I want customers to book with MountainLife based on reason, not emotion. So you wont see us using any hype or misrepresentations common in the so called "snow industry". If you do see any hyperbole coming from MountainLife.jp then let us know as it only leads to loss for you in the short term, and eventual loss for me in the long term.